AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Retail traffic1/2/2024 ![]() ![]() Without the footfall traffic figures, no-one knows whether an increase in sales is an indication of a job well done or of opportunities lost. It's more likely though that sales conversion was down because of other factors: staffing levels, running out of stock, long queues.Managers can make educated guesses but only by measuring footfall can retailers accurately assess marketing success. ![]() It may be, of course, that the advertising attracted browsers but not prospective customers. What if more people entered the store because of the advertising, but less of them bought anything - is that a success or a failure? And what are the reasons for the decrease in sales conversion? Has the store sold more products during the campaign? But more sales are only an indirect measurement of advertising success. How do you measure the affects of advertising campaigns? One obvious metric is sales. Privacy of your customers is maintained - no facial recognition or personal identification is used.Use these key analytics to optimise performance across the chain.Efficiently allocate staff - test whether changing staff numbers or working patterns affects key metrics.Know exactly how long people pause at displays, stands and kiosks - the longer they remain the more likely they are to buy. Test effectiveness of displays: see hotspot maps of activity and dwell times.Use this information to make improvements Track the path people take through the stores and see where browsers turn into customers.Monitor queues and test steps taken to reduce them.Count passers-by: how many people look in the window but don't enter a store? Will changing the window display impact this?.Compare average shopping time across stores to ensure best practice in all. In general, the longer the Average Shopping Time the more people buy.Integrate retail footfall counts with point-of-sale database for real-time sales conversion figures. ![]()
0 Comments
Read More
Leave a Reply. |